The September Issue” is a documentary about the Vogue’s September 2007 issue, which set a record at well over 800 pages. Vogue is ruled by the famous Anna Wintour, who is said to be the single most important person in the world of fashion. When she says “yes” it happens. When she says “no” it doesn’t. She says “no” frequently. She rarely deigns to explain why, but it would appear that most people believe she is right. She is always right about her own opinion, and in fashion, hers is one of the opinions that matters most.
The documentarian R.J. Cutler followed Wintour for months during the preparation for September 2007, which was expected to set a record. There cannot have been a page she wasn’t involved with. This seems to be a woman who is concerned with one thing above all: The implementation of her opinion. She is not the monster depicted by Meryl Streep in “The Devil Wears Prada” (2006).
Perhaps it was “The Devil Wears Prada,” based on a novel by one of her former assistants, that motivated Wintour to authorize this documentary. She doesn’t otherwise seem like the kind of woman who craves attention, since, after all, she is the focus of the eyes of everyone who matters to her. She doesn’t throw handbags at her assistants as Streep does in the 2006 movie, but then she knows too much about cameras to make that mistake.
What comes across is that she is, after all, a very good editor. She knows exactly what she wants, and her readers agree with her. When she cringes at the sight of a dress, we’re inclined to cringe along with her. The question arises: What possible meaning is there in haute couture for the vast majority of humans who have ever lived? None, of course. And few of these costumes must actually ever be worn, and then often for photo opportunities like Cannes or the Oscars or charity balls in Palm Beach. A woman cannot live in them. She can only wear them.
Yet there is a very great deal of money involved, because these inconceivably expensive dresses serve as the show cars of designers whose ideas are then taken down market at great speed by multinational corporations, as was shown happening to Valentino in the 2009 documentary about him. Today Paris, tomorrow Bloomingdale’s.
Wintour rules Vogue with a regal confidence. No one dares to disagree with her, except for a Julia Childian former British model named Grace Coddington, who has been on the staff as long as Wintour and is as earthy as Wintour is aloof. The two women have a grudging respect for each other, perhaps because each realizes they need someone to push back. Coddington’s gift is conceiving many of Vogue’s wildly fantastical photo spreads. Wintour’s gift is knowing how to moderate her enthusiasm.
We meet other members of her staff, including the court jester, Andre Leon Talley, the editor at large, who specializes in spotting young talent. He’s very funny, but I didn’t see Wintour smiling at him or very much of anyone else. I think she’d look pretty when she did. Old photographs show she has worn the same hairstyle since time immemorial, perhaps because to change it would be a fatal admission that she cares what people think. In public, she always wears the same dark glasses, which provide maximum concealment; “armor,” she calls it.
The reason I chose to look at this film, was not necessarily for the make-up, but was to give me an insight into the fashion industry itself. I always find things like this very interesting because I like seeing things that happen in other people’s lives, and comparing to how it is different to my own. Clearly Wintour believes in her own views and opinions very strongly, and thus she does not really need any assurance, however, this is not always the case with other people… For example, because of people in the fashion industry, the media covers fashion events, and then goes on to apply pressure through advertising, which leads people to think negatively of themselves. Thus pushing us to go out and buy all of these products, which realistically, we do not necessarily need.